Built on ten years of practice.
The Beanie Collective gathers ten years of work in branding, marketing and communications under one name.
We work on the three things that decide whether people choose you.
Strategy clarifies why you win. Identity makes the brand recognisable. Communications carries it to the people who matter. Everything else is doing those three consistently.
Oluseyi Mafolabomi.
He has spent over a decade in brand strategy, identity, marketing, corporate communications, programme design and grants management.
Most of that happened in rooms where he had to show what the work returned, so measurement came with the job.
That experience is the firm itself. He learned to tie the work to outcomes, and the firm still does, which is why we sell communications that answer to results.
He leads every engagement personally. The strategy and the relationship stay with him.
We have worked with these organisations as clients, on projects, and from the inside.
- Women Inspiring Impact Network
- Tunji Olowolafe Foundation
- SAIL Innovation Lab
- Hear Adesola Out
- Marathon Messiah's Praise
- Project Amplify
- 1000 Helping Hands
- Ideal Classrooms Project
- Doing Good
- Powering Lagos SMEs
Powering Lagos SMEs was delivered in partnership with the IKEA Foundation and the Carbon Trust.
Why we call it a Collective.
We never hand the work to a junior team once the pitch is over. The same people stay on the account.
We sound calm and direct.
We give you the real answer, early.
Say the true thing first
We put evidence ahead of assertion. A plain sentence usually does it.
Confidence comes from results
We avoid superlatives and jargon, and let the work carry the weight.
Kind and direct at once
Warmth does not rule out disagreement. We will still say no.
One idea at a time
We put one thought in a sentence. Clients pay us for clarity, so we write that way.
Start with a Brand Review.
One engagement shows what your brand costs, and what to do about it. The plan works with us or without us.